colors
Color plays a powerful role in branding and corporate identity—it’s more than just aesthetics; it’s emotional storytelling. Over time, colors become deeply associated with a brand’s personality and presence.
This refreshed palette draws inspiration from the original tones, enhanced with rich blues and subtle touches of gold for a more elevated feel. We’ve intentionally retained the red to add contrast, depth, and a bold energy to future designs.
.png)
Logo
The Old Thyme Boerseep logo is more than just a mark—it’s a symbol of heritage, honesty, and handmade care.
Rooted in tradition, the logo reflects the brand’s nostalgic charm while embracing clean, timeless design. It captures the essence of a product lovingly made the old-fashioned way—pure, simple, and effective.
It’s not just a logo—it’s the face of a legacy. A visual promise of natural, no-fuss quality, passed down through generations.
Inspiration
Old Thyme Boerseep is a family-owned brand rooted in traditional soap-making methods passed down through generations. Their mission is to bring back the timeless charm of handmade soap—crafted with care, using simple, natural ingredients—while appealing to a modern, eco-conscious market.
The Challenge
We were tasked with repositioning Old Thyme Boerseep as more than just a heritage product. The goal was to establish a strong brand identity that would celebrate its nostalgic roots, while appealing to a new generation of consumers seeking sustainable, locally made skincare solutions. The challenge lay in balancing old-world authenticity with modern appeal, on a modest budget.
The Solution
Working closely with the family behind the brand, we developed a visual identity and storytelling style that honours the legacy of boerseep, while bringing a contemporary aesthetic to the forefront. Our strategy focused on creating a cohesive brand experience across packaging, digital media, and retail presence—emphasising quality, sustainability, and tradition.We also mapped out a clear digital plan to introduce the product to a wider audience through curated content, social media design, and a robust online presence.
The Delivery
From logo design and brand development to packaging, print material, and product styling, we created a cohesive look and feel for Old Thyme Boerseep. We also established digital marketing strategies and social templates that speak to both the heritage and the heart of the brand, ensuring consistency across all touchpoints.
The Result
Old Thyme Boerseep now stands out as a proudly local, beautifully packaged product with strong emotional resonance and commercial potential. With a growing social media following and renewed interest from eco-focused retailers, the brand is quickly becoming a household favourite in the natural soap space. We’re proud to be part of its journey as it blends the wisdom of the past with the vision of the future.